City of Ontario Economic Development business card

City of Ontario Economic Development business card
These spectacular QuestCards for the City of Ontario, California in 2003 included their entire mission statement on reverse. These cards are identical to the official English cards except for English was replaced with Chinese.
The cards were well received and proved successful with both Chinese business and government.

"There's No Business Without My QuestCard!"

QuestCard Samples
H. Sattler Plastics business card

H. Sattler Plastics stationery
H. Sattler Plastics banner

H. Sattler Plastics' 6'x2' trade show banner is very simple in design with a very clear message in Chinese explaining who an what Sattler is. The banner drew the attention of many surprised and impressed Chinese to Sattler's booth at trade shows in Guangzhou, Shenzhen and Shanghai, China. The Chinese were more surprised to find Sattler's data/flier sheet in Chinese as well as Sattler's bilingual business cards. This encouraged
H. Sattler Plastics to make additional trips to China resulting in several handsome contracts.
QuestCard also provided Sattler's Chinese/English interpreters and guides.

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It's Not Unusual...

H. Sattler Plastics project is a prime example of the daily challenges faced at QuestCard.

First a little background on the Chinese language; China has two major language groups, Cantonese and Mandarin with the latter declared China's national language several years ago. Cantonese is the more colloquial and colorful of the two but it is the major language spoken in the Southern part of China. However, both use the same writing and characters providing the challenge for all interpreters especially when it's going to
be in print.
Sattler
translated into Mandarin means "haircut" and in Contonese it means "getting your head cut off." If we translated Sattler the company name would be the "Haircut Plastic's Co" or the "Plastic Cut Your Head Off Co." Our interpreters, who work in pairs, came up with an excellecnt solution giving H. Sattler Plastics a similar sounding Chinese expression while maintaining the essense of a family name. Sattler now sounds and reads well in both languages without our client
losing their heads!


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